In 1838, a French craftsman named Jean Bardou came up with the idea for a booklet of Rolling Papers made of thin, pure rice paper. The booklets were a success and Bardou's trademark, the initials "JB" separated by a diamond, became such a common sight that people began referring to them as JOB, thus the brand-name was born. By 1849 he filed for a patent for "Papier JOB"